We help connect brands, products and businesses with people.

Using a holistic, experience led approach we partner with our clients and work together to create dynamic, thought provoking creative work.

With a focus on working alongside those brands, products and businesses that want to make a difference.

We combine concept driven strategy, design thinking and a passion for big ideas to bring multi-channel experiences to life in ways that push the boundaries of how spirited brands emotionally engage with new and existing audiences.

With offices in both London and Sydney, Goodness have worked with some of the most world’s biggest brands, charities and institutions in the areas of music, art, technology, fashion, retail and place making.

Experience across various disciplines including branding, advertising, design, event production, experiential and art direction allows us to bring a unique approach to solving any brief or problem.

Goodness has and continues to run it’s own, self initiated projects such as internationally recognised charity project Secret 7”and live to vinyl experience Public Records. Goodness have also initiated projects in the education space and children’s clothing space.


Who we’ve worked with

Universal Music
Sony Music
Greenwich Peninsula
We could also include:
Somerset House
Ace Hotel
Teenage Cancer Trust
Art Against Knives
Nordoff Robbins
War Child
Amnesty International